Ecotourism and Agritourism Панків Н.

The textbook “Ecotourism and Agritourism” highlights the key aspects of ecotourism activities that contribute to shaping in future specialists a comprehensive understanding of tourism as a complex system in which social, economic, and environmental components are closely interconnected. Particular attention is given to the further development of this system based on the concept of sustainable development, including: the principles of sustainability and environmental responsibility; analysis of tourism resources in rural areas; specifics of interaction with local communities; and examples of effective tourism management in Ukraine and abroad. The textbook familiarizes students with modern strategic directions of human interaction with the environment, develops an understanding of approaches to the sustainable development of the tourism industry, and provides knowledge for determining strategic priorities and tools for forming effective strategies for business entities in the field of tourism, taking into account the current state of the tourism business in Ukraine. The textbook is recommended for use in the educational process of higher education institutions and may also be useful for teachers, researchers, young entrepreneurs in the field of tourism, employees of travel agencies, and local government bodies interested in developing sustainable tourism in Ukraine.